Are Dads Really Parents?
It seems a silly question to ask, but sometimes I wonder. I was at my children’s pediatrician’s office and I picked up a copy of Scholastic’s Parent & Child Magazine. It was the June/July 2007 issue, and on the inside cover it had a full page Subaru ad with a maze that teachers could copy and use in their classes. on the border it had a section which read:
Dear Teachers and Moms,
Every Subaru vehicle is designed to help us protect your children.
OUR COMMITMENT TO SAFETY
Subaru vehicles are recognized for their important safety features. The Insurance Institute for Highway Safety (IIHS) has awarded Subaru more Top Safety Picks than any other brand.
Every Subaru vehicle comes with the safety of All-Wheel Drive standard and the balance and control of a powerful Subaru Boxer engine, giving you the confidence you need to handle the many field trips life has in store. Always Ready. It’s what makes a Subaru, a Subaru.
It went on to list the features of the Subaru Forester. Now in reading the ad as written above nothing in it suggests something that would be of unique interest to teachers or moms. Last I checked Dads are interested in vehicle safety for their children as well… As I was reading the magazine I began to read the magazine I noticed that the articles and ads were geared toward moms. I think it is sad that Dads don’t take enough interest in these type of magazines that the editors and advertisers gear their content towards mothers. Maybe they should rename the magazine “Mother & Child”, or maybe we dads ought to pick up one or two of these magazines and start asserting our interest in them. I can’t be the only father interested in tips on improving my parenting…